🎨 Creative Decision Maker
Too many directions and no obvious winner?
Put your concepts head to head and let quick comparisons break the deadlock.
Scroll for tips and answers
An example list of creative directions is loaded above — edit it, or clear it and add your own.
How the creative decision maker works
Creative work generates options faster than it resolves them. Six palettes, four logo routes, a dozen names, and every one of them defensible. Reviewing them all at once flattens the differences; comparing two forces you to notice which one you keep reaching for.
Add your own concepts, palettes, or working titles below and run the list. The winner is not necessarily the right answer, but it tells you where your instinct sits before you start justifying anything to a client.
- Add your options. Type them one at a time, or paste a whole list in at once.
- Press Go. You will see two options side by side.
- Choose the one you prefer. The other one drops out of the running.
- Keep going until only your winner is left.
Tips for better results
- Name each option something you will recognise at a glance rather than "Option 3".
- Run the same list a day apart. A different winner usually means the two are genuinely equal.
- Set Final Choices to 3 when you need to present a range instead of one recommendation.
Common questions
Is picking on instinct really a good way to make design decisions?
It is a good way to surface a preference you already hold, which is usually the hard part. Use the result as a starting point for the reasoning, not a replacement for it.
Can a whole team run it on the same concepts?
Yes. Send everyone the same link, have each person run it, and compare winners. It is a quick, low-drama way to find out whether the team is actually aligned.
Can I use it for copy, names, or taglines?
Anything you can write as a short line works. Project names, taglines, headlines, and color palettes all narrow down the same way.